President/Chief Operating Officer
John Heinen has over 30 years experience in the broadcast and advertising industry, with a long-standing background encompassing advertising, marketing, research, programming and station management for broadcast television companies on both the local and national levels.
John partnered with Jason Elkin on the first New Vision, New Vision I and New Vision II, to generate increases in profitability unrivaled in the industry. Jason and John have worked closely together for more than a dozen years.
In New Vision I, John acted as a Senior Vice President, helping to shape strategies on local news, programming, network relations and promotion. In New Vision II, John served as President and Chief Operating Officer, helping to guide the Company to a 177% increase in enterprise. John has held senior executive management positions for several major television stations and broadcast television companies, including Gannett, New Vision Television and Raycom Media.When New Vision was acquired by Ellis communications, John became an active part of the larger company. Working as a Senior Vice President for Ellis Communications, John oversaw the re-packaging of programming and news products until the company was acquired in 1996 by Raycom Media. At Raycom, John became a Regional Vice President and oversaw the sale of certain broadcast assets to Media General in 1997.
John founded BrandImage, Inc. and co-founded Alchemedia, Inc., a software and media applications firm that successfully supervised the development of a new video and Internet protocol patent. Both firms have successfully consulted and provided out-source management.
John has participated in the evaluation and acquisition of television stations for newly forming broadcast groups. He also acted as a key consultant to station owners as they explored and executed the divestiture and consolidation of station holdings.
In 1990, John was assigned as VP Marketing/Programming for Gannett Broadcasting in Arlington, VA, overseeing the research and development of content for "new" and digital/internet oriented media initiatives and programming ventures as early as 1992, which combined the resources of Gannett's print and television assets. In 1991, John retuned to Atlanta as Vice President, Broadcast Operations for NBC affiliate, WXIA-TV.
John has been a Board member for the National Academy of Television Arts and Sciences and a winner of over 24 professional awards for broadcast news and marketing initiatives, including seven Emmy Awards. He also holds a variety of awards from the National Association of Television Program Executives, BPME/PROMAX, and a 1987 Clio Award.
John is also a joint holder of a U.S. patent for the development of an "Encapsulated, streaming media automation and distribution system" for the delivery of video over Internet protocol for cable headend and broadcast purposes.