FOR IMMEDIATE RELEASE – March 23, 2012 (Honolulu, HI) --
Hawaii television viewers reconfirm that when they want news that affects them, Joe Moore and KHON2 is the place they turn to for news and entertainment. The Nielsen ratings for television viewership for the month of February 2012 were released today. Approximately 1,000 households participated in this four-week survey during the period February 2 through 29th.
WAKE UP 2DAY
The KHON2 Morning News is seeing exciting growth by over 4,000 viewers every half-hour during its three-hour weekday newscasts.
KHON2 News at Five
Ron Mizutani and Justin Cruz hold firm at 5pm, reaching over 36 percent in the two-way race between KHON2 and Hawaii News Now.
KHON2 World Report with Joe Moore
The KHON2 World Report with Joe Moore is Hawaii’s only live, most up-to-date world newscast. Viewers interested in the most current stories and top headlines from across the globe turn to KHON2, as Moore reaches an average of 45,000 viewers nightly.
KHON2 News at Six
Hawaii’s anchorman Joe Moore and the KHON2 News team, with three decades of dominance in this time slot, reaches 91 thousand viewers nightly - delivering the news to more adults 18 years and older, approximately 45,000 more viewers than its closest competitor. This sweeps period KHON2 scored a 12 rating with a 29 share in households.
KHON2 Weekend News
KHON2 continues to be Hawaii’s number one choice for news on Saturday and Sunday nights. Anchor Marisa Yamane with Kathy Muneno and Rob DeMello average 65,000 viewers in the early newscasts, with 25,000 more viewers than its closest competitor and continues to climb.
"We want to thank our loyal viewers for turning to us for their news seven days a week. We remain in a competitive position as we continue to enhance our newscasts," said KHON2 News Director Lori Silva.
KHON2 President & General Manager Joe McNamara said, “I am very enthused by the increase in the morning news viewership. It confirms that our format changes are being embraced by Hawaii’s viewers.” He added, “In the coming months, additional changes will be taking place inside our studios with state-of-the-art HD upgrades of cameras, lighting and newsroom systems that will enhance our on-air look tremendously.”
In other programming notes, Hawaii’s favorite game show continues to dominate its timeslot. Wheel of Fortune amazingly continues to grow following Hawaii’s top rated early news with a huge number – an impressive 12 rating/ 29 share in households yielding an average of 96,000 wheel watchers. Hawaii also loves American Idol, reaching over 100,000 viewers.
Assoc Marketing Director